June 7, 2011 – Microsoft News Center Site

The gloStream name, originally intended to signify a global business that streamlines a complex process, is also a nod to the idea that the company shines a bright light on complex processes and offers powerful solutions to help clients reach their goals.

gloStream addresses a number of challenges. First, many electronic medical record (EMR) systems available today force doctors to change their workflows too dramatically, explains Sappington.

“Our solutions are based on the Microsoft platform and incorporate Microsoft Word in a way that lets doctors practice medicine and enter documentation the way they want to,” he says. “Every patient encounter is different — and every doctor practices medicine a little differently — but much of the documentation remains the same. With gloStream doctors can, for example, document that a patient requires an MRI but add in the information that’s unique to that patient.”

Another way gloStream sets itself apart is by offering physicians a money-back success guarantee. “We tell our clients that we’ll get them back to full patient load within 15 clinic days of their EMR implementation completion date if they move to our product,” says Sappington, “and if they can’t get there, we’ll give them their money back. We can do this because of the way our products are architected and deployed, plus we offer local on-site support.”

Making product guarantees and entering an industry that already has established players can be tough for a startup. Sappington notes that competitors aren’t always happy to see gloStream coming. “I’m a big believer that you need to get out and make a statement, stand behind it and then force the competition to react to you versus you reacting to them. A great thing about being an entrepreneur is that you don’t have the same baggage as an established company,” he says. “You have the luxury of being disruptive by doing something different and being bold about it.”